Are you new here? Click to Subscribe to future editions of Lead the Standard

ISO 14001:2015 Isn’t the Problem— How You’re Pitching It Might Be

Back in 2010, I was the Quality & Environmental Systems Manager at Sunwater. I’d just rolled out a beautifully structured and certified Environmental Management System. It ticked all the boxes. It aligned with ISO 14001. It even made me feel like I was saving the planet.

But here’s the thing—no one else cared.

Managers weren’t interested in my passionate pitch about environmental impact, sustainable practices, or the warm fuzzy feeling of doing the right thing. Eyes glazed over. Meetings moved on. My EMS felt more like a solo mission than an organizational priority.

Until I changed one thing.

I started talking in dollars.

The turning point came during a conversation about waste management. I stopped explaining how it was “better for the environment” and started showing how much money we were spending on unnecessary disposal.

Suddenly, I had their attention.

From that point on, I translated every environmental aspect into something financial:

• Reducing power usage? That’s not just energy-saving—it’s cutting electricity bills.
• Using less water? Great for the planet and the budget.
• Lower chemical use? Fewer compliance headaches and smaller invoices.

The system hadn’t changed. Just the language.

The EMS is not just a compliance tool—it’s a business tool.

Backed by the Real World

This isn’t just something I noticed at Sunwater. It’s been echoed across industries and backed by business research. In a Harvard Business Review article titled The Comprehensive Business Case for Sustainability, the authors explain that companies aren’t just going green out of goodwill—they’re doing it because it makes business sense.

“Companies are finding that sustainable business practices lead to better operational performance and can lower a company’s expenditures.”

There it is. Straight from Harvard. Environmental performance isn’t a side quest—it’s a tool for cost control and smarter operations. That’s exactly why your EMS should be positioned as a financial and strategic asset, not just a compliance box or a feel-good initiative.

From Aspect to Advantage:

How Managing Environmental Aspects Pays Off

Now, I’m not saying these are the only aspects that matter—but the table below gives you a good guide. These are common examples, and the same thinking can be applied to other aspects relevant to your business. What I’ve shown here is the shift from just identifying environmental aspects to actually managing them in a way that makes operational and financial sense. You’ve got to show how it adds value, saves money, and makes business sense.

Water usage

Don’t just say “we want to reduce our water impact.” Say, “we’re looking at ways to cut our water bills and improve efficiency.”

Energy consumption

Instead of “we’re aiming to be more energy conscious,” try “we’re reducing energy waste to save on running costs.”

Chemical use and storage

Skip the “environmental impact” talk. Say, “we’re cutting chemical stock to lower costs and reduce compliance risk.”

Waste generation

Rather than “we’re improving our waste practices,” say “we’re slashing disposal costs and getting smarter with recycling.”

Fuel consumption

Drop the “we’re tracking emissions” line. Go with “we’re saving money by reducing unnecessary trips and fuel use.”

Paper use

Don’t say “we’re going paperless for the planet.” Say, “we’re cutting printing costs and streamlining how we work.”

Air emissions

Avoid “we’re focused on lowering emissions.” Try “we’re avoiding fines and reducing maintenance costs by keeping equipment running clean.”

3 Steps You Can Take Right Now

1. Review your language
   Look at how you're communicating your EMS internally. Are you still using soft, feel-good language? Shift to operational and financial terms that decision-makers actually care about.
2. Link each aspect to a cost or risk
   Grab your list of environmental aspects and ask: Where is the cost? Where is the risk? This is what gets attention—not just the fact that the aspect exists.
3. Start the next conversation differently
   Don’t open with “we need to reduce our impact.” Open with “here’s how much we can save if we manage this better.”

 Work with an ISO Leadership Mentor

Gain confidence & become a Leader in the ISO Industry.  Work with an ISO Leadership Mentor now and start building a brighter future.

Enjoyed it?
Spread the word on socials!

Are you new here?
Subscribe to Lead the Standard