This is business of the 22nd century, where scrutiny on every element of an organization is higher than ever. ISO certifications have traditionally been low return investments—often seen as a cost and burden rather than a value-adding asset.
In line with that, auditors have traditionally been viewed as record-sighting annoyances, operating under the pretence of adding value, but often instilling fear that resisting their findings could lead to harsher audits or even failure.
However, it doesn’t have to be this way at all. Audits can be extremely valuable and provide high returns on effort and investment. The responsibility to ensure this lies equally with both the auditor and the client.
I once audited a company where the team was visibly tense the moment I walked in. They had dealt with auditors before who treated the process like an interrogation, demanding documents and answers without any consideration for the staff's time or feelings. However, instead of following that approach, I took a moment to break the ice with a light-hearted story about my last name, Sanders.
It got everyone laughing, and the atmosphere immediately shifted. By the end of the audit, the team was not only relaxed but also actively engaged in discussing ways to improve their processes. It was a reminder that audits don't have to be a source of stress—they can be an opportunity for growth and collaboration.
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Balancing Insight with Compliance: The Role of Auditors
After completing hundreds of audits and working with over a thousand organizations, I’ve humbly built a reputation for the audit service I provide. Companies across the country seek me out, not just to pass an audit, but because clients walk away from their ISO audits clear, inspired, motivated, and energized to build the businesses they dream of. My approach doesn't cross the line into consultancy, but it does focus on providing actionable insights.
So how do I do this?
Nail the Opening Meeting - Set the tone and tempo for value.
Ask Beautiful Questions - Create valuable discussion and insight with the client.
Conducting a Valuable Audit – It’s the business that matters.
Closing the Loop – It’s the experience you leave them with that matters.
1. Nail the Opening Meeting: Set the Tone and Value
Coming in relaxed, clear-minded, and ready to connect with the client sets the stage for a successful audit. Remember, how you present yourself will influence how your client feels. If you’re calm, they will be too. The tone you set in the opening meeting paves the way for the rest of the audit process.
Humility and Approachability: Auditors should avoid developing a power complex. Instead, work with the client, prioritize their time, and maintain respect for their processes.
Bring Energy and Personality: Clients often appreciate auditors who bring personality and energy into the room. This makes the process feel less like an interrogation and more like a collaboration.
Setting Clear Intentions: Establishing that the audit is a collaborative process from the outset helps in building a strong relationship with the client.
Not all questions are created equal. Great questions don't just seek answers; they lead to more questions, driving deeper insights and better understanding. Always end the opening meeting by asking, “If you could get anything at all, what would you really like to get out of this process?” Then, listen carefully and allow the discussion to unfold.
3. Conduct a Valuable Audit: Focus on the Business, Not Just the Standards
A great audit goes beyond the checklist. It’s about understanding the business and how it meets the standards. This approach not only helps in identifying areas of improvement but also in making the audit a valuable experience for the client. The best auditors don’t just look for compliance—they look for value in the client’s business operations.
4. Closing the Loop: Ensure the Experience is Memorable
When it’s time to wrap up the audit, clients usually care most about two things: the result and the findings. Keep the closing meeting concise, focus on the outcomes, and ensure that the client feels valued. Frame non-conformances as opportunities for improvement, not just failures, and always revisit the client’s initial concerns to confirm they’ve been addressed.
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Review Your Audit Process: Take a closer look at how you conduct audits. Identify areas where you can make the process more collaborative and client focused.
Enhance Your Audit Techniques: Start using strategies that emphasize the client’s business needs. Make sure your audits provide clear, actionable insights.
Train Your Team: Equip your audit team with the skills to ask better questions, set a positive tone, and frame findings as opportunities for improvement.
Collect Client Feedback: After each audit, ask for feedback to understand what worked well and what can be improved. Use this to keep refining your approach.
Balance Your Data: Use both past audit records and current updates to inform your decisions. This ensures a well-rounded audit process.
Explore New Tools: Consider investing in tools that can make your audits more efficient and insightful, such as digital platforms or data analytics.
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A heartfelt thank you to Kevin Sanders for crafting such an insightful and impactful article. Your expertise and dedication to sharing knowledge truly resonate with our community. We’re proud to feature your work in our newsletter, knowing it will provide valuable insights to all our readers.
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